The call came, activated normally in the Ea account. Everything is fine with the purchase. The content itself turned out to be lousy and very much an acquired taste.
Usually pre-order keys purchased on Arena or Steam are activated immediately. Both pre-order and main purchase bonuses can be used immediately, but the update itself can only be used after its release. This is a different story. Having paid, you do not receive anything at all. On the release date of the update, you receive a key that, when activated, gives access to the update and its bonuses. There are no pre-order bonuses. The bonuses are the same as if the update was purchased after the release date - a share slot and an 80th booster.